Master’s Degree in Communications and Sports Journalism - Universidad Europea de Madrid - Real Madrid

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Marketing y comunicación

Master’s Degree in Communication and Sports Journalism

Campus Based
October - June
Chosen one of the 5 Best Master´s Degrees in Communication in El Mundo newspaper’s 2015 ranking

Confirm your place before the 31st of March and benefit from a 50% discount in the registration fee. More info

About the program

The Master's Degree in Communication and Sports Journalism teaches how sports journalism works , analyzing the national and international developments in this area.

Luis Miranda Vargas
Master’s Degree in Communication and Sports Journalism
The most important thing has been, without doubt, not just be part of Real Madrid, but know through the participation of quality sporting events , the organization behind the final product


The Master's Degree in Communication and Sports Journalism is intended to train media professionals and leaders who can raise sports to the category of a social phenomenon through the use of any medium in the current communications industry: written, multimedia, audiovisual or digital.

Who is for?

The Master's Degree in Communication and Sports Journalism offers specialization for Journalism and Media Studies graduates. It is also an interesting option for students from the areas of economics, social studies or sports studies who want to explore sports journalism and excel in the new working environment that television and radio networks, digital media and sports newspapers demand. It is an excellent opportunity for graduates looking for a solid specialization in a Graduate Degree with very good job prospects.

Top 3 Reasons why
of our students do internships at the Real Madrid CF communication department.
professors from Real Madrid CF.

Access and coverage of Real Madrid events.

Our collaborators
Our internship program will let you learn from the best inside sports organizations and leading companies in sports-related disciplines
Learn everything you need to know to participate in the program, from documentation, interview process and registration.
Key aspects
  • Villaviciosa de Odón Campus
Monday to Thursday, 4.30 to 8.30 p.m. Students will occasionally have activities at other times, but these are flexible.
60 ECTS. From October to June

Key aspects

The Master's Degree in Communication and Sports Journalism is intended to train media professionals and leaders who can raise sports to the category of a social phenomenon through the use of any medium in the current communications industry: written, multimedia, audiovisual or digital.

Real Madrid Graduate School - Universidad Europea contributes the experience of the most important sports club in the world and the rigor of Universidad Europea to design and offer a benchmark Master's Degree in the field of communication.

Thanks to agreements with sports companies and media, internships are available in the newsrooms of professional media for students before they enter the world of work.

Also, the Real Madrid facilities will be available throughout the program so that students can make full use of them.


Universidad Europea has fully equipped Media Studies facilities: newsroom with agency service, QuarkXPress, complete TV studios (set, production control room, virtual studio and editing booths with AVID and Final Cut systems, and other audiovisual equipment), and three complete radio studios with the latest technology in hard disk systems for broadcasting).

Students will visit ‘Real Madrid City’ and other club facilities during ‘White Week’ (Semana Blanca): a period of total immersion in the running of the best soccer club of the 20th century.

Methodology & Internships:

The methodology of the Master's Degree in Communication and Sports Journalism is based on a combination of six modules of theoretical and practical content, giving an in-depth understanding of sports and the media (alongside activities taught by professionals and the application of new technologies).

These modules are complemented by a master's thesis, internships in media newsrooms and sports entities (in professional and in research contexts, with different numbers of credits), and a training module focused on scientific research methods, in the case of the research specialization.

The course also includes conferences and gives students the chance to create their own radio and television programs, blogs and multimedia reports. Students will be able to participate in open dialogues with figures from the world of sports and professionals from leading media.

Thanks to role-playing exercises, students will experience real situations that professionals face in a sports newsroom: press conferences, interviews, crisis communication strategies, etc.

Students of the Master's Degree in Communication and Sports Journalism will also participate in a specific program of visits to the facilities of Real Madrid relating to the subjects studied.

MODULE 1.- Print Journalism
  • Day-to-day life in sports newspapers
  • Information on soccer and other sports
  • Regional editions
  • Photography in sports newspapers
  • Design and layout
  • Graphics and infographics
  • Visit to Diario AS (national daily sports newspaper)
  • Archives and documentation
  • Reporters and special correspondents
  • The “Late News” section
  • Evolution and style of sports columns
  • Sports newsrooms in generalist media
  • Sports journalism for agencies
  • Specialist sports magazines
  • Internet and mixed newsrooms
  • Reporting
  • Legal and economic fundamentals of sports
  • Conferences
MODULE 2.- Sports Radio
  • History of sports radio in Spain
  • Sports radio today
  • Multi-connection programs. Student analysis and case study
  • Sports radio production
  • Daily sports programs. Creation
  • Radio sports commentary
  • Technological context of modern radio
  • Radio sports interviews
  • Sports linked to radio
  • Sports radio and advertising
MODULE 3.- Television and Sports
  • Introduction to sports television Overview of television in Spain today
  • Television sports viewing figures
  • Television journalism: editorial models, information and sports
  • Workflows in television
  • Reporting major events
  • Designing, creating and developing sports programs on television
  • Live coverage of sports on television
  • Preparing reports. Producing programs and sporting events
  • Television commentary
  • Writing for television
  • Legal and economic fundamentals applied to television
  • Producing sports events
  • Television announcing. Sports announcing
  • Television broadcasting rights
  • Television sports interviews
  • Sports linked to television
MODULE 4.- New Technologies
  • Overview of online media
  • The world of sports blogs
  • Technology applied to sports journalism
  • Television for mobile phones and other technological developments
MODULE 5.- The Sports Journalism Environment
  • Social environment: present and future of sports journalism. Recent history of sports in Spain and the international scene.
  • Legal and economic environment: legal and economic fundamental of sports
MODULE 6.- Sports Communication Management

Organization chart and distribution of tasks in a sports club

  • Club publications
  • Internal communication
  • International relations
  • Marketing and communication

Executive communication skills

  • Negotiation
  • Diversity management
  • Coaching techniques
  • Public speaking

Sports professions and professionals

  • Lectures by directors and senior technical staff of sports entities
  • Basic aspects of sports medicine

Role-play situations

  • Preparing and carrying out a press conference
  • Simulation of relations with athletes
  • Communication in times of crisis
  • Aspects of sports protocol
MODULE 7.- Media Internships (20 ECTS professional branch / 8 ECTS research branch)
MODULE 8.- Training in Scientific Research Methodologies (12 ECTS / optional)
  • Scientific methodology and theory of knowledge
    • Types of scientific knowledge
    • Research design
    • Scientific epistemology
    • Structure of the research process
  • Information processing
    • Data analysis
    • Quantitative and qualitative techniques
    • Content analysis
  • Resources associated with research
    • Applying for projects
    • Bibliographical resources
    • RefWorks
  • Practicum
    • Working with Faculty R&D groups
    • Publishing an article / project / thesis
    • Compatible with R&D done in other centers
Antonio Galeano
Antonio Galeano
Director de Comunicación del Real Madrid CF. Fue director de Deportes de La Sexta y redactor en el Grupo PRISA con responsabilidades en radio y televisión (Cadena SER y Localia TV). Colaborador en Radio Marca, TVE, Real Madrid TV y diario Público
Javier Vidaurreta
Dr. Javier Vidaurreta
Doctor en Comunicación por la Universidad Europea de Madrid. Licenciado en Comunicación Audiovisual y Multimedia y Coordinador de espacios y laboratorios de la Facultad de Ciencias Sociales y de la Comunicación
Real Madrid Graduate School - Universidad Europea reserves the right to make any necessary changes in faculty assignments for the programs. For more information, please check the Graduate School Regulations.
Real Madrid TV

C/ Tajo s/n 28670, Villaviciosa de Odón, Madrid
+34 91 211 53 65

Dña. Cristina Ostaríz

The admissions process for Real Madrid Graduate School programs can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

For personalized advice, you can go to either of our university campuses (La Moraleja or Villaviciosa de Odón), or contact us by phone: 902 23 23 50 or e-mail: postgrado@uem.es to receive advice from the Graduate Admissions staff. For calls from outside Spain, please use this number: (+34) 917 407 272.

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff will set a date for taking the entrance exams corresponding to the program they are interested in, and for a personal interview with the Master's Program Director or a member of the Admissions Committee.

The admissions process involves no costs or commitment for candidates until their place is formally reserved.

The admissions process consists of the following stages:

  • 1. Personalized advice
  • 2. Submission of application and documentation for assessment of the candidate's profile
  • 3. Profile assessment and interview
  • 4. Confirmation of admission
  • 5. Formal reservation and enrollment