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The sports sector is growing exponentially all over the world. It is also a hugely global industry.
There is a double connection between sports and the world of marketing and sales. On the one hand, there are an increasing number of companies whose business relates to sports, and which need an in-depth understanding of the right marketing and sales tools to achieve success in their competitive environment; and on the other hand, sports are by nature an excellent communications platform for companies in any economic sector, thanks to their extraordinary reach in the media and the values they transmit, and they can provide great added value to any company or brand associated with them.
The Master’s Degree in Sports Marketing, offered by Real Madrid Graduate School and Universidad Europea, is a pioneering international program in the field of sports marketing, designed to give international or Spanish students with a global and multicultural outlook the training they need to take advantage of professional opportunities in the combined fields of marketing and sports.
The objective of this program is to form, update and specialize students as marketing and communication professionals with a specific orientation for sports. The lack of professionalism in multiple sport institutions yet and the huge investment on sports in the different sectors create a perfect scenario for the arrival of modern, creative and updated marketing professionals in the sports industry.
IStudents with a high level of English, with first degrees in:
The Master’s degree is also especially suited as a private degree program for sports industry professionals who want to deepen and broaden their expertise in order to further their careers.
Visit national and international facilities and events as part of the Masters program.
Spain is one of the world centers of sports marketing and has some of the leading athletes and teams in the world’s most popular sports. In recent decades the country has also organized many world-level sports events, leveraging the impetus of the Barcelona Olympics. Meanwhile, some of the most important individual and group sports rights contracts involve Spanish agents.
The Master’s degree also offers the possibility of an internship in the Marketing Department of Real Madrid C.F. for the best-performing students in the program.
The program is specially - but not only- thought for marketing, business, communication and sports sciences graduates with a passion for marketing and sports.
Campus based (English taught or Spanish taught)
Updated teaching methodologies including teamwork and discussion, business case-studies analysis, the development of projects based in real companies situations, external visits and participation in sport events.
The program includes multiple external activities where we´ll experience directly the know-how of sport business explained by its real protagonists. Some examples of what we do are:
Campus Alcobendas. Universidad Europea with occasional activities at Santiago Bernabeu Stadium and other sport facilities.
The internship period will take place after or during the study program in companies collaborating with the course. At the end of this period, students will draw up a report summarizing their activities. Companies will select students after evaluating their CVs and the skills they have developed on the course. The best students will have the option of taking their internships in the Marketing Department of Real Madrid.
The program is structured into theoretical and practical modules covering the discipline of sports marketing in all fields. After the theoretical program students will take a final module, during which they will complete their final thesis, and a practical module in companies in the sector.
After completing the course, students receive the qualification of Máster Universitario en Marketing Deportivo from Universidad Europea de Madrid.
The admissions process for Real Madrid Graduate School – Universidad Europea programs can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.
For personalized advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón, in Madrid), or contact us by phone: (+34)91 112 88 50 or e-mail:
For personalized advice, you can go to either of our university campuses (Alcobendas or Villaviciosa de Odón, in Madrid), or contact us by phone: (+34)91 112 88 50 or e-mail: firstname.lastname@example.org to receive advice from the Graduate Admissions staff.
Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff will set a date for taking a personal interview with the Master’s Program Director or a member of the Admissions Committee.
The admissions process involves no costs or commitment for candidates until their place is formally reserved.
Real Madrid Graduate School - Universidad Europea reserves the right to cancel or delay the start of a graduate program if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, location and campus for the programs. For more information, please check the Graduate School Regulations.
C/ Tajo s/n 28670, Villaviciosa de Odón, Madrid
+34 91 211 53 65
Dña. Cristina Ostaríz