Sports Management Degree MBA - Sports Management Degree MBA - Universidad Europea de Madrid - Real Madrid
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Management and Law

MBA - Master’s Degree in Sports Management

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Campus Based
May / October
Chosen one of the 10 Best Master’s Degrees in Sports Management in Europe by Sports Business Magazine 2017.
Chosen Best Master’s Degree In Sports Management in Spain in El Mundo newspaper’s 2017 ranking.


About the program

The MBA Master’s degree in Sports Management combines a unique exposure to Real Madrid, academic excellence, real practical cases and a vast network of contacts in the sports industry.


David Belenguer
Ex-captain of Getafe CF. Graduate of the “Alfredo Di Stéfano” MBA – Master’s Degree in Sports Management

The MBA stands out for its academic quality and top level professors. It gave me the chance to combine everything I learned in a realistic and modern environment. The quality of the teaching is extraordinary.

Joel Santos
’13 SMBA alumnus and class representative

Our MBA professors brought us closer to the industry and to their professional network so that we would have more tools to find our way to break into the industry, and the academic trip to New York was simply amazing.



The objective of the MBA - Master’s Degree in Sports Management is to train management professionals in the world of sports

Who is for?

Graduates who wish to focus their professional careers on sports management, professionals in the field of sports who wish to update their knowledge, professionals from other fields of knowledge who wish to enter the sports world, or professional athletes who, having retired from competition, aspire to continue in the sports arena as managers.

Top 3 Reasons why
of students with internships in sport entities
More than 30
nationalities in the class

Professors from more than 15 nationalities, more than 30 managers from Real Madrid FC

Offical Master's Degree More Academic Information
Our intership program will let you learn from the best inside sports organizations and leading companies in sports-related disciplines.
Learn everything you need to know to participate in the program, from documentation, interview process and registration.
Key aspects
  • Campus Alcobendas of Universidad Europea, Santiago Bernabéu Stadium and Real Madrid Training Complex in Valdebebas.
Senior group from Monday to Thursday between 10:00 a.m. and 2:00 p.m, Junior group from Monday to Thursday between 9:30 a.m. and 1:30 p.m
60 ECTS. Two editions per year.
From May to February
From October to June.

Key aspects

Chosen Best Master’s Degree In Sports Management in Spain in El Mundo newspaper’s 2017 ranking.

Chosen one of the 10 Best Masters in Sports Management in Europe by Sports Business Magazine 2017.

In recent years, sport has become a discipline that has expanded beyond its previously defined boundaries, thus increasing the need for specialized professionals in the various areas associated with the world of sport and sports organizations. The MBA - Master’s Degree in Sports Management is taught 100% in English and provides specific training in the field of sports management.

This MBA primarily consists of ten modules on company management, followed by a crossdisciplinary module on management skills.

The program contains a segment that specializes in sports and focuses on marketing, management and the operation of sports facilities.

The international nature of this program will enable students and sports managers to obtain the broadest possible perspective on all existing sports management models, not only in Spain but also beyond our borders, thanks to the participation of a top-class international faculty. This educational commitment will exponentially improve the scope and professional possibilities of our students.

The MBA Master’s degree in Sports Management combines a unique exposure to Real Madrid, academic excellence, real practical cases and a vast network of contacts in the sports industry.


During the master we will underline three main aspects that will help the student for their personal and professional development. The group will have specific monthly sessions about:

  • Entrepreneurship
  • Coaching
  • Ongoing Talent (experiences to have a better positioning in the selection processes)
  • Learning by living, transmission of values and skills through sport.
  • Sport volunteering.

During the program, students will come into contact with all the areas in the city where Real Madrid is present (facilities, sporting venues, organizational and management institutions, etc.), as well as with the Fundación Real Madrid. And that’s not all; students will also gain firsthand insight into other facilities and management models through visits to Santiago Bernabéu Stadium, Ciudad Deportiva Real Madrid (Real Madrid Training Complex), Ciudad del Fútbol de la RFEF (Soccer City of the Royal Spanish Football Federation), Caja Mágica (Madrid Open Tennis Stadium), Palacio de los Deportes (Indoor Sports Arena), and other spaces intended for leisure and entertainment run by both public and private organizations.

Students may participate in a trip to New York City with other students of the Real Madrid Graduate School. The trip will include visits to the headquarters of important sports leagues such as NBA, MLS, and NHL, major venues like Madison Square Garden, and marketing companies such as Octagon.

This is one of the best experiences a Sports Management student can have, both from a managerial and an operational viewpoint, since they will receive hands-on learning and apply the knowledge they have gained throughout their studies.

MODULE 1.- General Management
  • Economic Analysis of the Sports Industry
  • Strategic Planning. Analysis of Sports Environments and Competition
  • Business Management Models and Economic Aspects
MODULE 2.- Finance
  • Annual Accounts for Sports Clubs and Organizations
  • Planning and Control in Sports Organization Management
  • Financial Management
MODULE 3.- Sports Facility Management and Operation
  • Infrastructure Management within a Sports Entity
  • Production of Sporting Events
  • Quality and Incident Management
MODULE 4.- Marketing and Communications
  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media
MODULE 5.- Managerial Skills and Human Resources
  • People Management and Teamwork
  • Coaching Applied to Sports
  • Motivational Leadership of Teams
  • Communication: Public Speaking in Professional Environments
  • Emotional Intelligence in Sports Organizations
MODULE 6.- Specialization in Entrepreneurship, Sustainability and Social Responsibility in Sports
  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure
MODULE 7.- Specialization Branch B - Marketing and Communications (*)
  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World
MODULE 8.- Specialization Branch C - Sports Facility Operation (*)
  • Management of Sports Facility Operations
  • Security and Technology at Sports Facilities
  • Municipal Operations and Management
  • The Fitness and Wellness Market
  • Large Parks
  • Golf Course Management
  • Organization of Sporting Events
  • Management of Leisure and Non-Conventional Spaces
MODULE 9.- Internship
MODULE 10.- Master's Thesis

(*) Of the four specializations student has to choose three. The Module VI Specialization Branch D – Sports Law, it is available campus based in the afternoon in Spanish.

Mr. Emilio Butragueño
General Manager, Real Madrid Graduate School
Dra. Marisa Sáenz
Director of Management Area at Real Madrid Graduate School
Real Madrid Graduate School - Universidad Europea reserves the right to make any necessary changes in faculty assignments for the programs. For more information, please check the Graduate School Regulations.
AC London FC
Adidas International Generation
Athletes Global Management Sports S.L. (AGM Sports)
Baloncesto Málaga SAD (Unicaja Baloncesto)
Basic Fit
C.D.E. Escuela de Fútbol Ciudad de Getafe
Campus Experience
Celta de Vigo
Chelsea Football Club
Club Atlético De Madrid, SAD
Club Complutense Cisneros Rugbi
Club de Baloncesto de Torrelodones
Club de Balonmano de Alcobendas
Club Deportivo Básico Alcobendas Rugby
Club Deportivo Guadalaja
Club Deportivo Puertabonita
Copa Colegial
Deportivo Alavés SAD
Dubai Sports City
ESDE Soccer School Sl (Campus Chelsea Fc Foundation)
FAN Sport Consulting
Fast Fitness, SL.
Federación de Tenis de Madrid
Federación Española De Baloncesto
Federación Española de Pádel
Federación Española De Rugby
Federación Madrileña de Futbol Sala
Football Medical Association
Fulham Football Club
Fundación Rafael Nadal
Fundación Real Madrid
Generation ADIDAS International
Go Fit
Hércules C.F
Hercules Throphy
Indoor Sports World LLC
Instituto De Resiliencia
International Paralympic Committee
Liga Nacional de Fútbol Sala
Madrid Cricket Federation
Málaga Club de Fútbol SAD
Management around Sports
Millwall Football Club
Movistar Inter Fútbol Sala
Mutua Madrid Open
New York Cosmos
Ottanta Fútbol
Patrocina un Deportista, S.L.
RAQUILAN, SL (Ciudad De La Raqueta)
Real Ávila Club de Fútbol
Real Madrid
Red Bull Arena
Saski Baskonia
Spartan Race
Sport Around Spain
Sport Managers Servicios Integrales S.L.
Tenis Equalité (academia de tenis de Juan Carlos Ferrero)
The Crow Legacy Company SL (CLC)
Toque Fino (marketing deportivo)
Under Armour
Union Internacional De Triatlon
Vuelta Ciclista a España
World Football Summit

The admissions process for Universidad Europea Graduate Schoolprograms can take place at any time during the year, although enrollment on any graduate program will depend on the availability of places.

For personalized advice, you can go to either of our university campuses (La Moraleja or Villaviciosa de Odón), or contact us by phone: +91 112 88 50

or e-mail: escuelauniversitariarealmadrid@universidadeuropea.es to receive advice from the Graduate Admissions staff. 

Once candidates have received advice and have provided the necessary documentation, the Graduate Admissions staff will set a date for taking the entrance exams corresponding to the program they are interested in, and for a personal interview with the Master’s Program Director or a member of the Admissions Committee.

The admissions process involves no costs or commitment for candidates until their place is formally reserved.

Real Madrid Graduate School - Universidad Europea reserves the right to cancel or delay the start of a graduate program if the required minimum number of enrolled students is not met. The University also reserves the right to make any necessary changes in timetables, faculty assignments, location and campus for the programs. For more information, please check the Graduate School Regulations.