Sponsorships and Sports Marketing Program - Sponsorships and Sports Marketing Program - Universidad Europea de Madrid - Real Madrid
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Gestión y Derecho

Sports Marketing & Sponsorship Program

1ª Intake: May 2017 to August 2017
2º Intake: October 2016 to January 2017
About the program

This program is designed for professionals who want to combine work and study.

The objective of this program is to, update and specialize students in the sports marketing & sponsorship tools.

Foto Testimonial Emilio Butragueño
D. Emilio Butragueño - Director of Real Madrid Graduate School – Universidad Europea
Director of Real Madrid Graduate School – Universidad Europea The current dimension of multidisciplinary and international sports requires professionals with new skills and innovative capacities. Our School supports this type of training, bringing together excellence and sport.


The objective of the program is to train professionals in the world of sports Marketing

Who is for?

This program is aimed at senior and intermediate managers of the Sports Industry who, on the course of their duties, need to develop and deepen the knowledge of sports Marketing.

Top 3 Reasons why
of the students of the Real Madrid Graduate School are international, which adds a multicultural experience to the program
Over 30
different nacionalities in the classroom
Foto Bernabeu Santiago Estadium Cartel Ok Rm.Fw

More than 65 Real Madrid executives are part of the faculty of the Real Madrid

Key aspects
  • Campus Virtual.
1ª Intake: May 2017 to August 2017
2º Intake: October 2017 to January 2018
Module I.-  Marketing and Communications
  • Strategic and Operational Marketing
  • Sponsorship in Sports
  • Audiovisual Rights
  • Sports and Society
  • Sports and the Media
 Module II.- Marketing and Communications (II)
  • The Media
  • Advertising Agencies
  • Official Organizations
  • Sports Rights
  • Sporting Events and Brand Profitability
  • Sports Clubs
  • Sponsorship
  • Brand and Identity Management
  • Practical Application of a Communication Plan
  • Social Network and the Community Manager
  • Sports Content in the New Digital World
 Module III.-  Specialization in Entrepreneurship, Sustainability and Social Responsibility in Sports
  • Strategies for Starting a Sports Business
  • The Business Plan and Financing
  • International Organizations in Sports for Development
  • Corporate Social Responsibility and Sports
  • Social Entrepreneurship in Sports
  • Keys to Success and Failure
 Module IV.-  Master's Thesis
  • Final project that integrates all the competencies and concepts acquired and worked throughout the course.